About
Design is full of unspoken rules and obscure theories that^ when applied^ can dramatically improve one s own design. For the first time^ we are documenting them all in one place. ^ based on William Lidwell s award-wining books^ illustrates one design principle^ ranging from the tried and true (the 80/20 rule) to concepts that you may not have ever heard in a design context (Ockham s razor or crowd intelligence.) These principles are critical to successful design—no matter what the discipline. Anyone who creates^ designs^ engineers^ or illustrates will learn invaluable lessons that can take their work to the next level.