WantToLearn Business Plan

The 4th industrial revolution promises many transformations. And while the future is full of uncertainties, there is at least one thing everyone agrees about: education will thrive.

According to businessinsider, edtech investments were up to 19 billion in 2019. An important increase compared with 16.34 billion in 2018. No wonder there are already 14 EdTech unicorns. But this is just a small piece of 200 billion $ world online education market, estimated to reach 350 billion by 2025.

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There wouldn’t be so much investment if there was no pain in the game.

E-Learning platforms bring more and more good quality content for everyone to buy and consume. But it is very challenging for them to keep the pace with every topic out there. Especially in the IT field. Of course, the student will not know that the training suggested was just the only thing the provider had to offer. Or that another provider, maybe just in this specific area, has the best training one can get. Or maybe there is already a great free video on youtube that can do the trick. Therefore, using one learning provider is not optimal.

People need a learning catalogue covering training and learning paths from all the providers.

People are rarely aware of their learning needs.

Expert or novice, this just doesn’t get better with time. And time is the most important constraint \.people who study have. Is it possible to increase the likelihood of on-boarding on the right training path? And even if you are wrong, wouldn’t it be nice to adjust quickly before investing too much energy and money on the wrong path?

The catalog of courses is large enough for many popular providers, but not the learning paths. Therefore, there isn’t today an e-learning platform, for a given domain (IT for example), that could reasonably support a world-wide audience and the increasingly wider range of learning needs.

Learning paths are static.

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They don’t evolve depending on student performance, or if better learning pills become available in the platform. Another reason why learning paths should evolve is that the more we learn, the better we get at understanding if we learn what we need if we favor some exercises or topics more than others, and so forth.

Leaning a new skill is challenging for everyone.

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If there are things people don’t understand, the learning form or content will not evolve. The suggested content will not be adjusted because the platform learned from these challenges. In the next 5 years, it will be a challenging task to build a platform capable to prove such learning agility. Technology alone isn’t going to be enough. Learning communities are required to compensate. Most often, these communities and the answers of students questions are not federated within the same learning channel making studying more difficult. Especially for novices.

If exercises don’t work, sometimes for technical reasons, there is no e-learning provider that can give real-time human alike assistance. Students may get frustrated because there is no one to help them. They just have simple questions to ask. In order to avoid that, some trainers go to a level of details (during the training sessions) irrelevant for the learning challenge students have. Just in case something gets wrong. So, students have to spend more time watching and defocusing rather than learning. It should be the other way around. Focus on the most relevant aspects and skip unnecessary details. If details are required, the student should easily invoke the tips and tricks. This could dramatically reduce training length.

Once you’ve started a course, there is no other dynamics then following the agenda.

There is no left or right recommended for you. Just forward. What if the system could learn about how much you struggled? And then, suggest you better learning options, more suitable for you. We believe it would be great to always suggest the most relevant learning pills, even if this means to switch to another provider.

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Sometimes learning platforms have bugs. Everything works great until you’re in the middle of your online course and pages don’t load any more. You can’t just easily switch to a book or an equivalent course. You’ll have to start all over again.

You can’t merge two or several courses together.

Follow a course suitable for practice at your desk when you are at home, continue with audio while heading to work every day or reading, or answering a quiz when you take a break at work. This kind of interactions is what we call learning pills. And recommending the right pill depending on your habits, challenges, context or learning style accelerates learning.

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Before onboarding into a new learning journey, reviews are not always relevant. If the review was made by a junior and you are experienced or the other way around, you just don’t know. This might make the difference between relevant and irrelevant. Reviews are not necessarily comparable and of course, you cannot always trust them, as sometimes, they are manipulated by the training provider to sell more.

These were the most important 10 pain points we’ve chosen to address at WantToLearn. You should know us well enough by now to understand why our mission is to build the technology enabling individuals and enterprises to commoditize personalized continuous learning.

And we will know we’ve done a great job when our technology will efficiently guide world-wide students to:

  • consume the right pill of content (a specific lesson from an e-learning course, or chapter in a book)
  • in the right form (a piece of digital content, an article or a video)
  • at the right moment (depending on the state of the user, including fatigue, preferences or specific habits)
  • in the right language
  • at the most affordable price

This is us. This is our mission. We are looking for investors. You’ve seen the pain-points we aim to solve. Let’s do this together. The market is waiting for us.

Thanks for watching.